damn.  this is good.  there are so many stale formulas in womens swim right now- it just takes a select few leaders to really stake a position, and the rest will follow.  thank god for the ladies of mikoh (those strings), beth richards (balancing negative and positive space, so elegantly), beach riot (<3 nicole), pool swimwear (surf-able and sexy) and lisa marie fernandez (redefining the fit)

my friend brooke cued me into this outstanding collection of neonprene-ness, from australia, of course.  thanks for the tip, B!  xx

images via atg