ok, so we all knew hedi slimane would have an incredible vision for YSL, but (gasp!) HE CHANGED THE LOGO? - enter “Saint Laurent Paris.”
YSL- an entwined icon that was once as recognizable as the nike swoosh, is now a sleek, clean typeface, reminiscent of sonya rykiel meets veronique leroy. word has it that the bags will still maintain the YSL branding, but the RTW will feature the new branding…not sure about you, but i’m confused.